Crazy Sock Lady is an ambitious startup project that Evelyn Warsito and I worked on for both our final thesis and personal interest. We aimed to create a brand that delivers socks with a digital media component, offering a lasting memory connected to each pair. As the name suggests, our brand features bold, creative sock designs, each accompanied by a unique experience tied to the specific drop.

Throughout this project, we handled every step ourselves, making it a comprehensive endeavor that spanned multiple disciplines, including branding, ideation, web design, development, and more. This startup has truly tested our abilities across many creative fields, which has been incredibly rewarding. Not only have we learned a great deal, but we also continue to challenge ourselves and develop new skills.

The live websites can be found here:

• crazysocklady

• The peanut butter and jelly love story

• Dustytrails

• TheNewVintage